UFV's Bachelor of Media Arts prepares you for creative production in digital and interactive media, one of the fastest growing industries in B.C. today.
The program is designed to equip you with computing and digital design skills, as well as the skills to work in creative teams. In addition to learning the traditional techniques and strategies of the creative disciplines, you also develop the ability to master new software and technologies independently. The ability to learn on your own is key in a fast-paced industry where emerging jobs may not yet have occupational titles.
The program emphasizes the need for practical experience. As part of your degree, you get to complete a professional practices course to know how to identify and market your skills in an industry where teamwork and creativity are at a premium. In your last year, your studies culminate in two large project courses where you put your skills to work for a community organization, under the supervision of a faculty member.
Within the degree, you have the flexibility to focus on your personal interests and career goals by selecting from one of five Media Arts Concentrations:
According to Creative BC, British Columbia is home to one of the world’s largest and most advanced interactive and digital entertainment cluster. It is also becoming known in Canada as a hub for virtual reality content creation. In fact, the interactive and digital media sector is one of the fastest growing industries in B.C. at a rate of 11% per year. The industry features average salaries of $84K and $2.3 billion in sales.
The main challenge of the industry is to attract and retain skilled talent. As a result, many opportunities exists for young content creators and creative entrepreneurs, either working as freelancers, or for a company or clients.
Employment opportunities exist for programmers, UX, web, and graphic designers, illustrators, writers, multimedia and special effects artists, project and production managers, video producers, performers, marketers, and animation and video game designers.
Because a wide range of companies need the services of talented content providers, media arts grads can choose the type of company that has the most appeal, whether it is a start-up, an agency, a non-profit, or a multinational
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