Canada

Graduate Certificate in Sports and Entertainment Sales and Marketing

Canada

Loyalist College

Belleville, Canada

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About Course


Key information
Duration
: 1 Year
Study Type
: Full Time
Tuition fees
: 14,332.50 CAD / Per Year
Exam Accepted
: IELTS 6.0/9.0 | TOEFL 80/120 | PTE 54/90
Exam Intake
: Sep
Program Taught language
: English
Delivered
: On Campus
Conditional Scholarship
: NA
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Those who dream of working in the sports and entertainment field need specialized business training to turn their passion into a career. In only four months, you will learn to make an impact on the bottom line. Then, demonstrate those skills on the job during a four-month placement.

  • Intensive role-play scenarios.
  • Guest speakers representing organizations such as Maple Leaf Sports and Entertainment (NHL/NBA/MLS), the Ontario Hockey League, Sports Marketing Companies and the American Hockey League, such as the Belleville Senators.
  • A field trip to a large North American city to meet with the sales and marketing staff of a major sports and entertainment organization.
  • A trip to Walt Disney World in Orlando to take part in two certificate programs from Disney to build your entertainment portfolio in leadership and customer retention strategies. 
  • Planning and executing events.
  • Expanding the brand to build revenue through licensing and content creation.
  • Creating transactional sales opportunities for sport.
  • Developing win-win activation opportunities for sponsors and partners.
  • Creating integrated marketing, media and public relations plans.

Entry Requirement


  • Applicant Must Have a High School Passed.

Loyalist College

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