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Canada

Diploma in Business Marketing

Canada

Durham College

oshawa, Canada

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About Course

Key information
Duration 		: 2 Year
Study Type 		: Full Time
Tuition fees 		: 13.00 CAD / Per Year
Exam Accepted 		: IELTS 6.0/9 | TOEFL 80/120 | PTE 60/90
Exam Intake 		: Sep | Jan | May
Conditional Scholarship 		: NA
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  • Diploma in Marketing - Business 

  • Marketing is responsible for the core business strategy and combines an understanding of how consumers behave with research data to develop meaningful long-term relationships with customers. Prepares for your start in an exciting career where you can help businesses grow and succeed. Within the program, you will have hands-on learning of the latest digital technology and begin to differentiate yourself and your resume with marketing projects completed for real industry clients. You will also have the opportunity to participate in simulations, marketing-oriented events and local, provincial, and national competitions, all of which can help grow your industry network and experience to help you get your first marketing job.

  • As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

  • Business strategy
  • Digital marketing (i.e. website design, social media)
  • Design literacy
  • Brand communications
  • Advertising campaign management
  • Relationship-based selling

  • You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

    ADDITIONAL CREDENTIALS

    Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

  • Microsoft Office Specialist: Word Associate (COMP1209)
  • Microsoft Office Specialist: PowerPoint Associate (COMP1209)
  • Microsoft Office Specialist: Excel Associate (COMP2209)
  • Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)

  • Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

    PROGRAM LEARNING OUTCOMES

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

  • Career Options

    WHAT YOU COULD BE:

  • Digital marketing analyst/specialist/coordinator
  • Social media analyst/coordinator
  • Marketing analyst/coordinator
  • Marketing data analyst
  • Corporate account manager
  • Campaign manager
  • Business development representative/manager
  • Marketing research analyst
  • Brand analyst/manager
  • Content creation specialist

  • WHERE YOU COULD WORK:

  • All industries require marketing and communications expertise, including advertising, entertainment, sports, energy, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Entry Requirement

  • Applicant must be high school passed.

Application Process

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

  • SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

  • MAY START

    This program is offered in a consecutive format (16 months) from May until the following August. If you begin classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.

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